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Multiple New Electric Models Selling For Thousands Under MSRP

The market for new cars is starting to decline as the worldwide semiconductor shortage appears to be gone and loan rates are rising. Dealers are therefore starting to sell many models at or below MSRP.


According to a new report by iSeeCars, the average price of a new automobile is currently 8.5 percent above MSRP, down from 10.2 percent in July 2022. However, there are now several desirable electric vehicles that cost less than MSRP.

According to the report, the current average selling price of a brand-new Hyundai Ioniq 5 is $51,289, for instance. The average Ioniq 5 MSRP is currently $51,551. Even though it might not seem like much, it’s simple to locate dealerships offering Ioniq 5s for thousands of dollars less than MSRP, which would have been unheard of in 2022.


The Kia EV6, which shares a chassis with the Ioniq 5, is similarly affected, with several excellent offers currently being made on brand-new models. Ioniq 6s can also be had for thousands of dollars less than their MSRP. We discovered the Los Angeles listing for this brand-new Ioniq 6 SEL RWD for $6,000 below MSRP.

The Volvo C40 Recharge, Volkswagen ID.4, and Cadillac Lyriq were among the other electric vehicles mentioned in the study that are now available for close to MSRP. Having said that, getting discounts for less than MSRP may be done easily by searching about.

The Porsche Taycan, on the other hand, was singled out by iSeeCars as the electric vehicle with the highest dealership markups. The average MSRP of a new Taycan is staggeringly $22,607 higher than the national average, according to


Usama Akram

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