Europe is where Chery Automobile intends to sell. By the end of 2025, the manufacturer, which is based in China, plans to introduce new vehicles under three of its brands on the continent. Its subsidiaries Omoda, Jaecoo, and Exlantix will supply the vehicles.
Later this year, the Omoda 5 will be introduced in Spain. As part of its rollout strategy in Europe, the crossover will also make its way to the UK in early 2024 before going on sale in Germany in next April, as we discovered in February. In order to better meet the needs of diverse regions, it intends to offer combustion, plug-in hybrid, and electric vehicles.
The three aforementioned flavours will be available when the Omoda 5 arrives in the UK. According to reports, the EV will have 198 horsepower and a range of 280 miles single charge of its 64-kilowatt-hour battery based on the European WLTP cycle.
The combustion-powered variant will be sold by Chery in Spain, and the gas and electric models will be sold in Germany starting at about 30,000 euros ($31,438 at the current exchange rate). According to Reuters, it will introduce Omoda and Jaecoo in all important European markets. Chevy’s managing director for Europe, Jochen Tueting, assured the media that the crossover will be reasonably priced.
The Omoda 5 will be available in the UK with two 10.25-inch screens acting as the infotainment and driver’s displays, as well as Android Audio and Apple CarPlay as standard features. It will be equipped with comforts like ventilated seats, adaptive cruise control, and other contemporary features.
By the beginning of 2025, Chery will launch its all-electric brand, Exlantix. As the automaker’s endeavours go beyond simply selling cars, it will be intriguing to observe how these new brands and models fare in Europe’s competitive market. The E03 sedan and E0Y SUV were introduced earlier this year.
With a focus on domestic manufacturing, the automaker is thinking about purchasing or constructing an assembly factory in Europe. It is unknown when it might start, although it may decide as soon as next year building vehicles. It might be a year before Chery decides how to further crack into the European market.