The BMW XM is undergoing some fascinating upgrades. First, it’s just the Label, formerly known as Label Red. Incentives are also in place to reduce the price of the performance SUV by $9,900.
A BMW representative informed Motor1 that the name was simplified by switching to XM Label. We have requested a more thorough explanation from additional corporate representatives, but we have not received a response as of yet. Strangely, the carmaker didn’t formally announce the name change.
2024 BMW XM Label Red
BMW has already changed the name of the car on its customer-facing websites and company homepages. Initially, the SUV’s name was emphasized by emphasizing the colour red on the vehicle’s stripes or as the backdrop for pictures. These days, the brand uses a different shade of rouge while showcasing the model.
For the XM, there’s also a substantial discount offered. Regardless of whether purchasers decide to finance through BMW Credit or not, Cars Direct says that there is a $9,900 loan credit. Numerous BMW dealer websites claim that the promotion is valid from November 2 until November 30, 2023. Compared to the $7,500 tax credit received by those who lease the vehicle, this is an even larger savings. Inquiries for further information have also been made to the automaker.For reference, the XM starts at $159,995, and the Label is $185,995. With this incentive, buyers are getting around five to six percent off the vehicle’s base price.
The most potent production car produced by BMW’s M division to date is the XM Label. It has a 4.4-liter V8 hybrid engine that produces 738 horsepower and 738 pound-feet of torque. In contrast, the SUV’s standard version boasts a powertrain with 644 horsepower and 590 lb-ft of torque.
BMW has sold 1,614 XM models as of the third quarter of 2023. Since the car wasn’t offered last year, we’re not sure how that number stacks up against earlier iterations.
BMW recently boasted of the XM Label’s 10 minutes and 48.60 second ascent of the Pike’s Peak Hill Climb course. This, however, is not the segment’s course record. In a time of 10 minutes and 32.06 seconds, the Lamborghini Urus Performante completed the course. The Deutsch automaker celebrated its model’s time as the fastest ever for a hybrid production SUV.