The BMW XM, the company’s first dedicated M model since the venerable M1 of the late 1970s and early 1980s, was launched more than a year ago. After making its debut globally, the plug-in hybrid SUV was given two more iterations: this robust Label Red and an XM 50e with an inline-six for certain countries. Strangely enough, the Bavarian company later chose to omit the word “Red” from its name.
The XM Label made its premiere at Auto Shanghai 2023 in April of last year. For the 2024 season, it will sport a fresh design as a MotoGP Safety Car. It includes additional flashing LEDs in the front bumper, a light bar installed on the roof, and a powerful front splitter over the basic vehicle. Within, it boasts a pair of Recaro front bucket seats with a six-point harness, additional controls for those new lights, and a fire extinguisher in case something goes horribly wrong.
2024 BMW XM Label MotoGP Safety Car
BMW also brought a second car to the 2023 MotoGP season finale in Valencia, when the XM Label Safety Car was unveiled. Francesco Bagnaia, who took home the BMW M Award for fastest qualifier this year, was given the keys to his brand-new electric SUV. The same rider won an M3 Touring with stacked exhaust tips positioned in the centre of the vehicle last year. Although BMW will offer the BMW M Award for the 21st time in 2023, the German luxury carmaker has supplied the “Official Car of MotoGP” for 25 years.
With wild styling, a massive SUV body, and a hefty curb weight of nearly 6,000 pounds (over 2,700 kilograms), the XM Label is a purist’s worst nightmare. It does have something going for it since we’re dealing with BMW’s most powerful production vehicle ever. The twin-turbo 4.4-liter V8 and electric motor work together for a combined output of 738 hp and 737 lb-ft (1,000 Nm).
It’s the most expensive BMW model money can buy in the United States, retailing from $185,000 before options. Add the only two available extras – Bowers & Wilkins sound system and the M Driver’s Package – and the price jumps to nearly $192,000 after factoring in the destination fees. It still undercuts a base Porsche Cayenne Turbo GT, available in the US from $197,950.